Business overview
The four headline metrics, the trend chart, the biggest movers and the to-do list.
The Overview tab (the one that opens when you enter Analytics) is a one-page summary for whoever runs the chain: is the chain up or down this period, which stores are pulling ahead, which need attention right now.
The control bar
Two filters sit at the top:
- Period — This week / This month / This year, see Getting started with analytics.
- Area — All by default. The list only contains provinces that actually have stores in the selected dataset, so you never scroll past empty ones.
If the dataset has no administrative areas matched to it, the area filter offers only All.
The four headline metrics
| Metric | What it counts |
|---|---|
| Total interactions | Store views plus direction clicks |
| Store views | How many times customers opened a store's information |
| Direction clicks | How many times customers tapped directions to a store |
| Stores with interactions | How many stores had at least one interaction in the period |
The first card is the sum of the two middle ones
Total interactions = Store views + Direction clicks. These are not three separate customer sources — do not add them together.
Each card has four parts:
- This period's number — the large figure.
- Percentage change against the previous period, with an up/down arrow.
- A small trend line showing movement within the period.
- A "Previous period" line — the base number, so you can judge whether that percentage is heavy or light.
Always read a percentage next to its base
A 100% rise from 2 to 4 views and a 100% rise from 2,000 to 4,000 look identical. The "Previous period" line under each card is exactly what tells them apart.
The Stores with interactions card also shows a form like "142 / 150 · 95%": on the left the number of stores with interactions, on the right the total number of stores. That ratio is your coverage — what share of the chain customers actually noticed. A low ratio means many stores nobody looked at, which is worth more attention than the total interaction count alone.
Up is not always green
The colour of a percentage depends on whether an increase is good or bad for that metric. For something like empty searches, an increase is a bad sign, so it shows in a warning colour even with an upward arrow.
The trend chart
The chart draws this period on top of the previous one, so you immediately see whether the chain is doing better or worse than itself. The horizontal scale follows the period: This week gives one column per day, This month one per week, This year one per month.
Store movers
This block has three columns, each holding up to 5 stores:
- ▲ Rising — the biggest increases against the previous period.
- ▼ Falling — the biggest drops; look here first.
- 🆕 Newly active — stores with their first interactions ever (zero last period). This column shows counts, not percentages, because a percentage against zero means nothing. It only appears when there are such stores in the period.
A ⚠ next to a name marks a very large swing — up or down by 50% or more.
New stores do not appear under 'Rising'
A store with no interactions last period always produces an infinite increase, and would crowd out the top of the list. So they get their own Newly active column, while Rising keeps only stores that had a baseline to grow from — real growth.
Click any name to open that store's detail. The See all → button takes you to the Explore tab.
Needs attention
A list of the steepest decliners — only stores down by 30% or more, capped at 6:
- ⛔ Critical — down 50% or more, act now.
- ⚠ Warning — down between 30% and 50%, keep an eye on it.
The worst cases are tagged "dropped to zero": the store had customer interactions last period and none at all this period. That usually means the store is hidden from the map, has wrong information, or has stopped trading without being removed from the data.
This is the only place you see stores that lost all traffic
The tables in the Stores group only list stores that still had interactions in the period, so a store at zero never shows up there. This block and the Change feed on the Monitoring tab are the two places that catch them — and zero cases are always sorted to the top, being the most severe. Do not skip this block when reviewing the chain.
Click a row to open that store's detail. When there is nothing to report, the block shows "No stores need attention this period".
Next: Store analysis — drill into individual stores.